{"product_id":"chord-electronics-prima-preamplifier","title":"Chord Electronics Prima Preamplifier","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Chord Electronics Prima is a compact, high-performance analog preamplifier from Chord's Choral range, designed to provide precise source control and flexible connectivity for premium two-channel audio systems. With five stereo analog inputs, fully balanced internal circuitry, adjustable input gain, and dedicated tape functionality, Prima combines sophisticated preamplifier performance with the distinctive compact design of Chord's Choral components.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePrecision-machined from solid aluminum, Prima provides both front-panel and remote operation and is designed to integrate seamlessly with high-performance power amplifiers, including Chord Electronics' Étude.\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0833\/6139\/9068\/files\/ChatGPT_Image_Sep_18_2026_04_27_31_PM.png?v=1789729144\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eFully Balanced Analog Architecture\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePrima uses fully balanced internal circuitry and a fully analog signal path designed to preserve the integrity of the incoming audio signal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIts five stereo source inputs include one balanced XLR input and four unbalanced RCA inputs, providing flexibility for connecting DACs, phono stages, CD players, streamers with analog outputs, and other compatible source components.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLow-impedance outputs and input\/output buffering further support Prima's role as the control center of a high-performance analog system.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eSix Adjustable Input Gain Settings\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePrima provides six independently selectable gain settings for each of its five inputs, allowing different source components to be better level-matched within the system.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe available gain settings—0.25, 0.5, 0.75, 1, 1.25, and 1.5—provide useful flexibility when sources have different output levels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVolume is controlled by a high-quality ALPS Blue Velvet potentiometer, maintaining the Prima's analog approach to signal control.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eDedicated Tape Output\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn addition to its main balanced XLR output, Prima provides a dedicated stereo RCA tape output.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eChord's dual-bus architecture allows a source to be selected for recording independently of the source being used for listening, providing useful flexibility for systems incorporating compatible recording equipment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cspan\u003eCompact Choral Design\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePrima's chassis is precision-machined from solid aluminum and follows the distinctive design language of Chord Electronics' compact Choral range.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFront-panel volume and balance controls are complemented by top-mounted input and tape-selection controls. A top-panel display provides input and volume information, while Chord's signature viewing porthole offers a glimpse of the internal circuitry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn included IR system remote provides convenient control from the listening position.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh-end five-input Choral preamplifier\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFully analog, fully balanced internal circuitry\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBalanced XLR and unbalanced RCA inputs\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSix selectable gain settings per input\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eALPS Blue Velvet volume control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBalanced XLR main output\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDedicated RCA tape output\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHigh-frequency switch-mode power supply\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chord Electronics","offers":[{"title":"Black","offer_id":54579149766940,"sku":null,"price":6830.0,"currency_code":"USD","in_stock":true},{"title":"Silver","offer_id":54579149799708,"sku":null,"price":6830.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/6139\/9068\/files\/Untitleddesign-2026-09-18T162553.139.png?v=1789729021","url":"https:\/\/rockonav.com\/products\/chord-electronics-prima-preamplifier","provider":"RockOnAV","version":"1.0","type":"link"}